Starbucks Updates Loyalty Program

Starbucks is enhancing its loyalty rewards program. Beginning April 16, all members will be able to earn and redeem Stars for Rewards immediately after joining the program.

All Starbucks Rewards members will earn Stars toward free Rewards from the day they join, meaning members can earn enough Stars to redeem a Reward in as few as two or three visits. Additionally, a new, tiered Rewards structure will replace the current single option at participating Starbucks locations, offering customers more ways to use their Stars toward free items.

Stars earned by Starbucks Rewards Visa Credit and Prepaid members will no longer expire.

Related: Starbucks Plans Changes to Rewards ProgramStarbucks Reaches Milestone in China amid Fake Coffee Crackdown.

Source link