What to Buy from Target’s Vineyard Vines Collaboration

This post originally appeared on May 21, 2019, in “Add to Cart” — the weekly newsletter for people who love shopping (almost) as much as they love eating. Subscribe now.


I took the bait last week and sounded off on spritzes, along with the rest of the internet. But in the week since, the weather improved, I was able to actually sit and drink a few, and I was reminded that it’s not about the spritz itself — it’s about the Vibe.

Right now, I feel compelled to sip a sparkling drink in an airy bar, ideally beside a big window thrown open to the street. I want to wear something light but also fashionable, something linen or one of the oversized button-downs Armie Hammer wears in Call Me by Your Name. And I want to linger there, unhurried by any waiter or bartender, and savor aperitivo hour for as long as possible.

What’s in the glass? Who cares? Any good bar or restaurant, after all, isn’t just selling what’s on the menu. My mood right now is Dreamy Italian Summer, and I’m ready to buy the whole lifestyle.

Things to buy


The Sun Squad Grapefruit Fanny Pack Cooler, available at Target

Things to know

  • Restaurants known for their natural, organic wines are starting to produce their own — most notably Frenchette, the downtown NYC darling and recent James Beard Award winner, which is working with French winemaker Laurent Saillard on a pineau d’Aunis and gamay blend called Ette. (As is to be expected, the label design is on point.)
  • Architectural Digest’s made-for-millennials subbrand Clever has named its 2019 Cleverest Awards, including eight kitchen products.
  • For those whose home decor vibe is Aggressively Nautical, Target’s zillionth designer collaboration — this time with Vineyard Vines — has arrived with whale-printed dishes, cheese boards, and placemats. For something subtler, check out the striped cloth napkins.
  • Ever wish you could wear your latte on your nails? Never? Okay. Just in case, Dunkin’ has announced a nail polish collab with Lauren B. Beauty “inspired by and named after Dunkin’s Signature Lattes and Baskin-Robbins Ice Cream Flavored Coffees.” There’s… lots of brown.

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