A new report by Acosta has found that almost 60 percent of shoppers who live in major cities or urban areas are buying groceries online for delivery, reports Winsight Grocery Business. This number is compared to 30 percent of suburban and rural shoppers who report the same.
In addition, the vast majority of urban shoppers are more likely to rank online ordering capabilities within the top three most important attributes for their grocery shopping experience. When urban shoppers do visit brick-and-mortar grocery stores, more than half report making the trip specifically for prepared foods. Full Story