Leave it to Ryan Reynolds and his ridiculously good sense of humor to turn a mildly problematic situation like this around!
In case you missed it, Peloton recently dropped an ad promoting their stationary fitness bikes in hopes consumers would think of it as a fun and inspiring gift for the holidays. However, the 30-second clip rubbed quite a few people the wrong way with its confusing messaging and started a fiery conversation online as it went viral!
The controversial commercial told the story of a husband surprising his very fit spouse — now affectionately dubbed the “Peloton wife” — with the fancy workout equipment on Christmas morning and continues in a vlog-style format documenting the woman’s weight loss journey that begins with nerves and ends in gratitude.
However, shortly after the clip made its rounds, Twitics were quick to point out its many flaws, starting with how uncomfortable it was for the guy to suggest his already thin wife needs to drop a few pounds! Others joked about the parts where the lady appears visibly “nervous” to ride a stationary bike at home.
Seriously, if you haven’t already checked it out, well — what are you waiting for?!
Here’s Where Ryan Steps In!
As it turns out, the female actress who starred in the ad is a California-based actress named Monica Ruiz.
Reynolds decided to capitalize on this highly-talked about moment and recruit Ruiz for a new ad for his alcohol brand, Aviation Gin.
On Friday, he took to Instagram and shared a new 40-second spot called “The Gift That Doesn’t Give Back” and threw just the right amount of shade at Peloton in the post’s caption, which reads:
“Exercise bike not included. #AviationGin”
WATCH the funny clip for yourself here:
Ha! How witty and relatable without all of the over-the-top emotion from the original ad!
In this version, our Peloton wife appears to be traumatized by the ordeal her husband put her through. She’s joined by two friends who encourage her to drink through the pain with a fancy gin cocktail.
The real genius line comes in when one of ’em reminds her she’s in a “safe” space while the other comments, “you look great by the way.”
LOL! So shady.
BTW, People recently caught up with the thespian and she admitted she had no idea people would react so passionately to her work with the fitness company, telling the outlet:
“I was happy to accept a job opportunity earlier this year from Peloton and the team was lovely to work with. Although I’m an actress, I am not quite comfortable being in spotlight and I’m terrible on social media. So to say I was shocked and overwhelmed by the attention this week (especially the negative) is an understatement.”
We mean, she probably did cash a nice check for the promo, for what it’s worth!
But luckily, Blake Lively‘s hubby stepped in and helped make light of an uncomfortable
“When Ryan and his production team called about Aviation Gin, they helped me find some humor in the situation. I am grateful to both Peloton and now Aviation Gin for the work and giving me the opportunity to do what I love to do.”
Perezcious readers, what do YOU think of the new Aviation gin promo? And, can we agree that alcohol makes a better gift than a workout bike? LOLz.
Let us know in the comments!
[Image via Ivan Nikolov/WENN/YouTube]